Business projectCreated for Vertiv

Vertiv Distribution Kit: AI Delivered

A 118-piece server rack kit for digital infrastructure company Vertiv, created as a customer gift that brings connected-service equipment into a hands-on building experience.

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Physical Vertiv rack model with white cabinet and blue door.
Client
Vertiv
Client country
United States
Delivered to
United States
Industry
Technology & SaaS
Project type
Small Kit
Run size
100+ kits
Pieces per kit
118
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing
  • Logistics & delivery

The brief

Digital services depend on equipment that usually stays out of sight. For Vertiv, we put that infrastructure at the center of a small building kit. The result takes a technical subject out of the server room and gives it a format people can handle, assemble and keep close at hand.

The white rack is the focus of the scene. Its opening door reveals the equipment inside, while the accompanying figures and delivery details connect the hardware to the people who install and support it. Printed Vertiv branding ties the model to the company without relying on a separate sign to explain whose world it represents.

The booklet names the product Vertiv Distribution Kit: AI Delivered. Vertiv said the kits were intended for customers. Made with original LEGO® elements, printed parts, packaging and instructions, the build gives customers a hands-on way to engage with the infrastructure behind digital services and the people who support them.

Project photos

Vertiv rack model with delivery trolley, viewed from the front.
Straight-on view of the Vertiv rack cabinet.
Vertiv rack model with trolley and figures.

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