Atlassian Rocket Launch Kit

A launch takes a team. That idea gives Atlassian's rocket launch kit a direct connection to the company's collaboration software. We built a small scene around the shared work behind a rocket launch, giving an everyday software brand a physical world that people can assemble and keep.

The 264-piece kit brings the action into one compact setting. A rocket, rover and control area make the theme clear, while Atlassian branding keeps the scene specific to the company. Building the model piece by piece offers a simple way to spend time with the brand's central idea: separate contributions coming together around a common task.

We carried the same identity onto the printed box, making the theme part of the experience before assembly begins. Inside, original LEGO® elements turn the launch scene into something the recipient can actually build. The completed model gives the story a place on a shelf or desk, where Atlassian's world of teamwork can remain part of the working day.