Business projectCreated for Rotax

Rotax TRAX Kart Kit

A miniature kart for engine manufacturer Rotax, created with Adwerba to make its TRAX presentation an invitation to build, explore and get into racing.

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Rotax TRAX Kart Kit, kart on the presentation pack track
Client
Rotax
Client country
Austria
Year
2025
Industry
Robotics & Manufacturing
Project type
Small Kit
Run size
1,000+ kits
Pieces per kit
51
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing
  • Logistics & delivery

The brief

For a racing brand, the experience can begin before anyone reaches the track. Working with Adwerba, we created a miniature kart for Rotax’s TRAX presentation pack, giving its karting technology a playful point of entry. Building the kart invites the recipient to take part in the story. The connection to racing is immediate, with the Rotax name built into the experience.

Our 51-piece kit uses original LEGO® elements and includes a miniature TRAX detail that links the build to the system being presented. Within the wider pack, the kart has a track of its own, making the presentation something to explore by hand. The idea ties a small building activity directly to the customer’s world.

We coordinated the kit box and instructions with Adwerba’s artwork so our contribution fitted the agency’s wider campaign. The first 200 kits were followed by an order for another 1,003. That progression took a compact kart concept into a larger production run while keeping the experience rooted in the same racing story.

Project photos

Rotax TRAX Kart Kit, the open Rotax presentation pack with the kart
Rotax TRAX Kart Kit, the closed Rotax presentation pack
Rotax TRAX Kart Kit, rear render of the kart without a driver

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