Business projectCreated for Regeneron

Regeneron Growing Sprout Kit

A 98-piece Growing Sprout kit for Regeneron, a biotechnology company, created for its Inclusion Summit 2025 with the event's Groundwork to Growth identity.

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Regeneron Growing Sprout Kit, studio presentation of the custom brick model
Client
Regeneron
Year
2025
Industry
Healthcare & Lab
Project type
Small Kit
Run size
100+ kits
Pieces per kit
98
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • Printed packaging
  • Printed instruction booklet

The brief

Regeneron's Inclusion Summit 2025 carried the theme Groundwork to Growth. For the biotechnology company, we made Growing Sprout, a plant kit that gives that idea a physical form. Building a plant piece by piece connects the act of construction with the event's growth theme, with the finished model carrying the summit's identity.

We built the 98-piece kit from original LEGO® elements. Layers of green leaves rise from a terracotta-colored pot toward a small pale purple bud. The round tile on the pot carries Groundwork to Growth and Inclusion Summit 2025, keeping the connection to the event visible after assembly. The plant's form and the printed identity work together, so the theme belongs to the model itself.

Custom packaging and a printed instruction booklet complete Growing Sprout under the same name. The kit turns an event theme into something to make with your hands, with a small plant to keep afterward. For this project, the link between Regeneron and the build comes through the summit's message: growth represented by a construction that takes shape one piece at a time.

Project photos

Regeneron Growing Sprout Kit, render of the custom brick model
Regeneron Growing Sprout Kit, render of the custom brick model
Regeneron Growing Sprout Kit, render of the custom brick model
Regeneron Growing Sprout Kit, render of the custom brick model
Regeneron Growing Sprout Kit, render of the custom brick model
Regeneron Growing Sprout Kit, the custom packaging
Regeneron Growing Sprout Kit, the custom packaging
Regeneron Growing Sprout Kit, the custom packaging

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