Business projectCreated for Artinis

Artinis & NIRx fNIRS Building Kit

Artinis, a neuroimaging equipment specialist, commissioned an fNIRS building kit for conference giveaways that expressed its partnership with NIRx through a shared construction project.

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Artinis & NIRx fNIRS Building Kit, studio presentation of the custom brick model
Client
Artinis
Client country
Netherlands
Industry
Healthcare & Lab
Project type
Small Kit
Run size
1,000+ kits
Pieces per kit
196
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet

The brief

A partnership in brain research gave this giveaway its starting point. Artinis wanted a small construction kit for its conference audience, with OHBM in France named in the brief. The model needed to express the connection between Artinis and NIRx while remaining suitable for a wider customer giveaway. We developed that idea around a head wearing an fNIRS cap.

The cap carries the color combinations associated with both brands. We used original LEGO® elements to turn the sensors and head into a compact build, with a separate equipment module completing the scene. The friendly expression makes a specialist subject approachable, while the cap keeps the connection to neuroimaging clear. Joint branding gives the finished model a shared identity.

We supplied printed packaging and an instruction booklet to carry the concept through the whole kit. The project continued into a further production run, giving the design a life beyond its first conference brief. It is a way for a scientific partnership to become something customers can assemble and keep on their desks.

Project photos

Artinis & NIRx fNIRS Building Kit, render of the custom brick model
Artinis & NIRx fNIRS Building Kit, render of the custom brick model
Artinis & NIRx fNIRS Building Kit, render of the custom brick model
Artinis & NIRx fNIRS Building Kit, render of the custom brick model

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