Business projectCreated for Rambus

Rambus Memory and Server Model Collection

Two brick models for semiconductor company Rambus, bringing memory technology and its server environment into a collection that people can build and display.

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Rambus Memory and Server Model Collection, studio composition based on original model renders
Client
Rambus
Client country
United States
Industry
Technology & SaaS
Project type
Small Kit
Scope of work
  • Model design
  • Original LEGO® part sourcing

The brief

Rambus technology works inside the systems that move data. For this semiconductor company, we created two brick models that give that work a place in the foreground. A memory module and a server rack approach the same business at different scales, opening a conversation about both the component and the environment around it.

The enlarged module turns a familiar piece of hardware into a freestanding display. Its circuit-board outline and gold-colored contacts make the subject clear, with Rambus branding built into the presentation. The rack adds the system perspective. Together, the models give the company two ways to introduce its world through an object someone can assemble and keep.

Original LEGO® elements make the technical subjects approachable through construction. The appeal comes from spending time with a physical version of the technology, piece by piece. On display, the pair keeps Rambus linked to the hardware behind its business, offering a starting point for conversations with people who recognize the equipment and those discovering it for the first time.

Project photos

Rambus Memory and Server Model Collection, Módulo de memoria D5RCD8000, render of the model
Rambus Memory and Server Model Collection, Módulo de memoria D5RCD8000, render of the model
Rambus Memory and Server Model Collection, Módulo de memoria D5RCD8000, render of the model
Rambus Memory and Server Model Collection, Rack de servidor, render of the model
Rambus Memory and Server Model Collection, Rack de servidor, render of the model

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