National School Choice Owlbert Kit

The National School Choice Awareness Foundation helps families understand and navigate K-12 education options. For its California conference, the organization chose Owlbert, its owl mascot, as a custom take-home build for attendees. A familiar character gave the giveaway a direct connection to the Foundation’s work.

The freestanding owl wears a graduation cap and scarf bearing the School Choice Week identity. Its white display base carries a matching plaque, turning the mascot into a keepsake that can stay on a desk after the conference. Original LEGO® elements, a custom box and a printed instruction booklet complete the kit.

A compact build gave conference guests something to do together and a natural way to start talking about school choice. The project paired an approachable mascot with a hands-on introduction to the organization’s family-focused mission.