MagVenture Cool-B65 Coil Kit

A specialist product can become a strong brand symbol when its shape is recognizable. For MagVenture, that product was the Cool-B65 coil. We translated the magnetic stimulation coil into a compact building kit, giving the company a physical expression of its technology that people could assemble themselves.

The design keeps the coil at the center of the story. One side of the casing is open to reveal the winding-inspired detail inside, while the handle and display base preserve the product’s distinctive profile. In 132 pieces, the model balances technical character with a manageable build. Printed MagVenture and Cool-B65 branding makes the connection to the original product clear.

A custom box and printed instructions complete the kit. The design returned for further production and has grown to more than 500 kits. MagVenture later selected the model for its online shop, extending the role of the miniature from a custom commission to a branded item built around its own equipment.