Business projectCreated for KeyBank

KeyBank Key Tower Kit

For financial services company KeyBank, we created a Key Tower construction kit as an employee gift connecting colleagues with the bank’s Cleveland home.

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KeyBank Key Tower Kit, studio presentation of the custom brick model
Client
KeyBank
Client country
United States
Industry
Financial Services
Project type
Small Kit
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • Printed packaging
  • Printed instruction booklet

The brief

A company landmark can say a great deal about where a team belongs. KeyBank, the Cleveland-based financial services company, commissioned a construction kit for its employees featuring Key Tower and the neighboring Society for Savings Building. We used the two buildings to connect a contemporary workplace with the bank’s architectural heritage, giving colleagues a piece of that setting to build for themselves.

We designed the model with original LEGO® bricks, balancing the tower’s vertical profile with the smaller historic building at street level. The stepped crown gives the silhouette its identity, while the shared base keeps the two buildings together as one composition. KeyBank branding ties the finished model to the people receiving it without taking attention away from the architecture.

The gift includes a printed instruction booklet and branded packaging, with an accompanying card. The employee gifting plan brings the kit together with other items for colleagues. It gives the familiar Cleveland landmark a personal role: a building experience that can end with a small part of the bank’s home on a desk or shelf.

Project photos

KeyBank Key Tower Kit, render of the custom brick model
KeyBank Key Tower Kit, render of the custom brick model
KeyBank Key Tower Kit, render of the custom brick model
KeyBank Key Tower Kit, render of the custom brick model
KeyBank Key Tower Kit, render of the custom brick model

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