Business projectCreated for HPE

HPE Private Cloud Enterprise Rack Model

HPE, an enterprise technology company, commissioned a large rack model for its Geneva Customer Innovation Center to make cloud infrastructure a physical talking point.

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HPE Private Cloud Enterprise Rack Model, studio presentation of the custom brick model
Client
HPE
Client country
Switzerland
Delivered to
Switzerland
Year
2025
Industry
Technology & SaaS
Project type
Large Display
Run size
Display model
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Hand assembly
  • Logistics & delivery

We ordered around 1 year ago a HPE Rack built with legos from you, and everybody likes it very much.

Maxime Lotte, Strategic Customer Engagement, HPE

The brief

Cloud infrastructure can be difficult to put on the table. For HPE’s Geneva Customer Innovation Center, we built a large model of its Private Cloud Enterprise rack. It gives the team a physical focus for conversations about technology that usually sits behind a data center door.

We recreated the cabinet around its opening front door, with the server arrangement visible inside. The HPE branding and Private Cloud Enterprise panel identify the configuration, while colored modules break up the rack’s dense interior. During the design review, we adjusted the door so the logo sat centrally. Original LEGO® elements carry the structure throughout.

We assembled the model in our workshop and shipped it to Geneva in April 2025. HPE later returned to discuss further rack configurations, building on the original display. In that follow-up, the team told us that everybody liked the first model very much. The project became the starting point for an ongoing conversation about representing HPE’s infrastructure in bricks.

Project photos

HPE Private Cloud Enterprise Rack Model, photograph of the physical custom brick model
HPE Private Cloud Enterprise Rack Model, photograph of the physical custom brick model
HPE Private Cloud Enterprise Rack Model, photograph of the physical custom brick model
HPE Private Cloud Enterprise Rack Model, render of the custom brick model
HPE Private Cloud Enterprise Rack Model, render of the custom brick model

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