Business projectCreated for HPE

HPE Morpheus Enterprise Display Model

HPE, an enterprise software and infrastructure provider, commissioned a physical Morpheus Enterprise display to explain its product strategy at the Geneva Customer Innovation Center.

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HPE Morpheus Enterprise Display Model, studio presentation of the custom brick model
Client
HPE
Client country
Switzerland
Industry
Technology & SaaS
Project type
Large Display
Run size
Display model
Pieces per kit
643
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks

The brief

Software can be harder to put in someone’s hands than hardware. HPE’s Geneva Customer Innovation Center asked us for a physical way to explain the Morpheus Enterprise product strategy. The team wanted a brick-built display that could help tell the story during a conversation, giving the software a presence in the room.

We organized the model around a green HPE structure, with labeled blocks representing platforms and integrations. Those blocks give the presentation clear points of reference. The viewer can follow the relationship between the central Morpheus Enterprise identity and the services shown around it. Original LEGO® elements make the diagram a physical object with depth and a visible structure.

The design uses 643 pieces and printed parts to keep the product names readable. Its role is different from a replica of a server or switch: it provides a shared object for discussing software. Alongside the rack models created for the same center, it shows how a technical collection can represent both physical equipment and the ideas that connect it.

Project photos

HPE Morpheus Enterprise Display Model, render of the custom brick model
HPE Morpheus Enterprise Display Model, render of the custom brick model
HPE Morpheus Enterprise Display Model, render of the custom brick model
HPE Morpheus Enterprise Display Model, render of the custom brick model
HPE Morpheus Enterprise Display Model, render of the custom brick model

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