Business projectCreated for HPE

HPE Alletra Storage MP B10000 Kit

HPE, a provider of enterprise storage technology, commissioned an Alletra kit through Nteractive to give its storage platform a compact, hands-on product showcase.

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HPE Alletra Storage MP B10000 Kit, studio presentation of the custom brick model
Client
HPE
Client country
United Kingdom
Industry
Technology & SaaS
Project type
Small Kit
Run size
1,000+ kits
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet

The brief

Storage systems do their work out of sight, but their design can still be the starting point for a conversation. For HPE, we developed a construction kit of the Alletra Storage MP B10000 through Nteractive. The project turns a specialist platform into a compact object that invites people to spend time with the product.

We kept the broad chassis and distinctive front panel, then carried the design into the interior. Removing the top reveals the arrangement of brick-built components. Original LEGO® elements give the model its structure, while printed details connect the finished build to HPE’s hardware. Both the exterior and the open view belong to the same product story.

Branded packaging and a printed instruction booklet complete the kit. The booklet also introduces the Alletra storage family, placing the building activity alongside information about the real equipment. Production extended across regional batches, giving the model a wider role within HPE’s collection of technical kits. It sits alongside the ProLiant design while representing a different part of the company’s infrastructure portfolio.

Project photos

HPE Alletra Storage MP B10000 Kit, render of the custom brick model
HPE Alletra Storage MP B10000 Kit, render of the custom brick model
HPE Alletra Storage MP B10000 Kit, render of the custom brick model
HPE Alletra Storage MP B10000 Kit, render of the custom brick model
HPE Alletra Storage MP B10000 Kit, render of the custom brick model

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