Hotel de Rome Building Kit

Rocco Forte Hotels brings together hotels with their own architectural character. For Hotel de Rome in Berlin, we made that character the focus of a construction-brick kit. The historic frontage becomes a small architectural portrait, connecting the hotel's name with a place that can be explored through building. It gives a familiar facade another scale and a different way to engage with its details.

Original LEGO® elements interpret the proportions and repeated features of the building. The construction follows the facade's architectural rhythm, with printed details linking the model to Hotel de Rome. As the parts come together, the identity of the property becomes part of the assembly itself. The building remains the subject throughout, from its overall form to the marks that name it.

A custom box and printed instruction booklet carry the same identity through the presentation. The packaging uses the name “Hotel de Rome, a Rocco Forte Hotel,” keeping the individual property and the hotel group together. Model and packaging form a complete architectural kit rooted in Berlin, with the experience of constructing the place at its center. The hotel team welcomed the design as we prepared it for production.