Business projectCreated for Heidelberg Engineering

Heidelberg Engineering SPECTRALIS Kit

A SPECTRALIS product model for Heidelberg Engineering, an ophthalmic imaging company, made as a buildable kit for its Australian team ahead of a conference.

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Heidelberg Engineering SPECTRALIS Kit, studio presentation of the custom brick model
Client
Heidelberg Engineering
Client country
Australia
Year
2025
Industry
Healthcare & Lab
Project type
Small Kit
Run size
100+ kits
Pieces per kit
316
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • Printed packaging
  • Printed instruction booklet

The brief

Heidelberg Engineering's Australian team wanted to put SPECTRALIS at the center of a conference giveaway. The company makes ophthalmic imaging equipment, and we turned its imaging platform into a kit that could be built by hand, away from the clinic. Part of the order was needed in Melbourne by November 7, 2025, which left a tight schedule for packaging and printing.

We built the model from original LEGO® elements, preserving the patient support frame and the imaging head beside it. A separate control panel adds another familiar part of the instrument. Together, these details keep the product recognizable as it takes shape during assembly. Heidelberg Engineering branding connects the finished model directly with the equipment it represents.

The Australian team helped refine that presentation. We removed two pictures from the box and changed SPECTRALIS to uppercase before printing the custom packaging and instruction booklet. The kit gives the conference its own buildable version of the product, with a branded model to keep after assembly. SPECTRALIS also became part of a wider Heidelberg Engineering collection, alongside ANTERION and OPERA.

Project photos

Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model
Heidelberg Engineering SPECTRALIS Kit, render of the custom brick model

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