Business projectCreated for Heidelberg Engineering

Heidelberg Engineering OPERA Kit

A 127-piece OPERA kit for Heidelberg Engineering, an ophthalmic equipment company, created as a giveaway for the launch of its digital surgical microscope.

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Heidelberg Engineering OPERA Kit, studio presentation of the custom brick model
Client
Heidelberg Engineering
Client country
Germany
Year
2026
Industry
Healthcare & Lab
Project type
Small Kit
Run size
500+ kits
Pieces per kit
127
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • Printed packaging
  • Printed instruction booklet

The brief

Heidelberg Engineering wanted OPERA's launch giveaway to represent the equipment being introduced. The company develops ophthalmic imaging and surgical systems, and OPERA is its digital surgical visualization platform. We made a small microscope kit for the launch event, giving the new product a tangible form that people could take away and build themselves.

We built the 127-piece model from original LEGO® elements, preserving the long support arm and suspended microscope head. Two screens carry the visual character of the equipment, while Heidelberg Engineering and OPERA branding identify the product on the body. The construction centers on those recognizable features, making the microscope itself the focus of both the build and the finished model.

Custom packaging and a printed instruction booklet complete the kit, using the OPERA identity. For a product launch, the format connects the giveaway directly with what the company is presenting. It offers a way to return to the equipment after the event through assembly, with the finished model as a physical reminder of OPERA. The kit also joins SPECTRALIS and ANTERION in Heidelberg Engineering's collection.

Project photos

Heidelberg Engineering OPERA Kit, render of the custom brick model
Heidelberg Engineering OPERA Kit, render of the custom brick model
Heidelberg Engineering OPERA Kit, render of the custom brick model
Heidelberg Engineering OPERA Kit, render of the custom brick model
Heidelberg Engineering OPERA Kit, render of the custom brick model
Heidelberg Engineering OPERA Kit, render of the custom brick model

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