Business projectCreated for Heidelberg Engineering

Heidelberg Engineering ANTERION Kit

A 179-piece kit for Heidelberg Engineering, an ophthalmic imaging company, designed to make its ANTERION instrument recognizable through a hands-on building experience.

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Heidelberg Engineering ANTERION Kit, studio presentation of the custom brick model
Client
Heidelberg Engineering
Client country
Australia
Industry
Healthcare & Lab
Project type
Small Kit
Run size
100+ kits
Pieces per kit
179
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • Printed packaging
  • Printed instruction booklet

The brief

Heidelberg Engineering's ANTERION uses optical coherence tomography to examine the front of the eye. We turned this ophthalmic imaging instrument into a product kit, with the equipment itself as the subject of the build. The aim was to keep ANTERION recognizable in a format that people could assemble and display, carrying the product's identity into a different setting.

We built the 179-piece model from original LEGO® elements. Its white housing and curved black top establish the instrument's shape. The operator's screen and open patient support frame retain the relationship between the two sides of the equipment. These features give the construction its link to ANTERION, while the name and Heidelberg Engineering branding make that connection explicit on the finished model.

A custom box and printed instruction booklet carry the same product identity through the build. The kit joins SPECTRALIS and OPERA in a collection of Heidelberg Engineering equipment. Each instrument has its own construction, so the range presents individual products through a shared format: a branded kit people can build with their own hands.

Project photos

Heidelberg Engineering ANTERION Kit, render of the custom brick model
Heidelberg Engineering ANTERION Kit, render of the custom brick model
Heidelberg Engineering ANTERION Kit, render of the custom brick model
Heidelberg Engineering ANTERION Kit, render of the custom brick model
Heidelberg Engineering ANTERION Kit, render of the custom brick model

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