Business projectCreated for Google DeepMind

Google DeepMind AlphaGo Kit

A 330-piece Go board kit built around Move 37, made with Brand Addition for Google DeepMind.

Request something similarBrowse all projects
Google DeepMind AlphaGo Kit, the printed booklet cover
Client
Google DeepMind
Client country
United Kingdom
Delivered to
United Kingdom
Year
2026
Industry
Technology & SaaS
Project type
Small Kit
Run size
1,000+ kits
Pieces per kit
330
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Logistics & delivery

I met with the client and they were thrilled with how the kits were received by everyone at Google DeepMind.

Mitch Walker, Account Manager, Brand Addition

The brief

Brand Addition, a promotional products agency in the UK, brought us this one for their client Google DeepMind. The kit is built around Move 37, the move AlphaGo played in its 2016 match against Lee Sedol.

We built a Go board on a stand, with a game laid out in black and white pieces. It comes to 330 pieces, with a box in a dark grid design, a printed booklet and a card.

A sample went out in March and the client built it the same week. We adjusted the box size after that and moved into production. About 1,590 kits went to Brand Addition on pallets in June, in time for an opening at Google DeepMind on June 26, and the rest followed.

Project photos

Google DeepMind AlphaGo Kit, render of the model
Google DeepMind AlphaGo Kit, render of the model
Google DeepMind AlphaGo Kit, render of the model

Related projects

All projects

Tell us what you want to create.

Send us the idea, how many kits you need and the date. Your inquiry will include this project's name, so we can use it as a starting point when we suggest a format.

Request something similarHow it works
Request something similar