Google Cloud Logo Kit Collection

A cloud identity became something to build and place on a desk. Working with Creative Solutions for Google Cloud, we developed logo kits that translate a digital technology brand into a physical object. The familiar outline gives the activity a clear destination from the first pieces to the completed model.

The collection includes two sizes of the classic multicolor cloud. Both use original LEGO® elements to preserve the outline and its open center, with a base that lets the finished build stand on its own. A later small-format design follows the updated cloud outline with curved elements and a printed Google Cloud nameplate. These are stages in one continuing project, gathered together as a collection.

Custom packaging and printed instruction booklets carry the identity through the build. The project returned across several production runs, including exact repeats of the small classic model before the gradient revision. Seen together, the different sizes and silhouettes trace the development of the same brand asset. The cloud remains the connecting shape, while each format gives it a different presence on the desk.