Business projectCreated for Global X

Global X MOON Rocket Kit

A branded rocket giveaway for ETF provider Global X, turning the space theme of its MOON fund into a hands-on building experience.

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Global X MOON Rocket Kit, studio composition based on original model renders
Client
Global X
Client country
Australia
Industry
Financial Services
Project type
Small Kit
Run size
100+ kits
Pieces per kit
144
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing

The brief

Global X gave its MOON Space Tech ETF campaign a buildable focal point. For the ETF provider, we customized a rocket kit as a branded giveaway. Building the spacecraft offers an active introduction to the campaign's space theme, with a physical model that connects the activity to the fund's name.

We carried MOON and Global X branding onto the rocket itself, making the miniature part of the campaign's visual identity. Original LEGO® elements turn the idea of lift-off into a construction activity, complete with a display base. The assembled kit gives the campaign a place on a desk after the recipient has finished building.

The printed packaging introduces the theme, and the booklet guides the build. Accompanying campaign material then invites the recipient to discover MOON, with a QR code leading to information about the fund. This gives the giveaway a practical role in the campaign: the building activity introduces the subject, and the printed material provides a direct route to learn more.

Project photos

Global X MOON Rocket Kit, MOON Space Tech ETF rocket, render of the model
Global X MOON Rocket Kit, MOON Space Tech ETF rocket, render of the model
Global X MOON Rocket Kit, MOON Space Tech ETF rocket, render of the model

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