GE HealthCare Medical Equipment Models

For a medical technology company, the equipment is often the clearest expression of the brand. GE HealthCare chose an anesthesia workstation as the starting point for small giveaway kits. We brought that product into a buildable format, keeping the focus on the machine and the details that make it recognizable.

The workstation combines its displays, vaporizer modules, hose, and breathing bag in a compact model on wheels. A separate Allia Moveo design takes a different approach, using articulation to express the character of the imaging system. Movement in two sections was central to that brief, with a patient table and monitor completing the setup.

Together, the projects explore two ways to translate medical equipment into bricks: a concentrated product portrait and an articulated model that invites closer inspection. Both make the company’s hardware tangible at a different scale. For the workstation giveaway, that means a brand experience built around the equipment itself, with an assembly process that puts the product in the recipient’s hands.