Domo Rooster Kit

An event brings people together for a limited time, while a kit can give the brand a place in their day afterward. For Domo’s event program, we created a buildable Rooster that puts a character at the center of the experience. It gives the data analytics company a friendly, physical presence that people can engage with at their own pace.

The 261-piece build uses original LEGO® elements, with Domo’s identity carried through the character and its display base. Building becomes the interaction with the brand, and the finished Rooster has a purpose of its own as a desk model. The idea is simple enough to understand at a glance, with an activity waiting inside the box.

We brought the character into a complete kit with branded packaging and a printed instruction booklet. Across five batches, the project reached 1,810 kits, giving Domo a consistent format for its event program. From the packaged experience to the model people can keep, the same character carries the brand through each stage.