Business projectCreated for DATA.BET

DATA.BET Controller and Stand Kit

DATA.BET, a sportsbook and esports technology provider, commissioned a controller kit as a thank-you to longstanding partners, turning its gaming connection into a shared build.

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DATA.BET Controller and Stand Kit, studio presentation of the custom brick model
Client
DATA.BET
Industry
Technology & SaaS
Project type
Small Kit
Run size
Under 100 kits
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet

The brief

DATA.BET wanted its partners to take part in building the thank-you. The company supplies sportsbook and esports technology, and chose a controller and stand as the subject of its gift. Its own booklet message connected the act of assembling pieces with the relationships built over years. We carried that idea into a construction kit with a clear connection to gaming.

The model uses original LEGO® elements to recreate a controller’s familiar shape, with colored buttons and DATA.BET branding. A separate stand gives the finished build a place on the desk. The object speaks the visual language of gaming while keeping the partner relationship at the center of the project. It gives a digital technology business a physical expression of its brand.

We supplied printed packaging and a booklet to complete the presentation. The box identifies it as a gift for partners, and the booklet carries the company’s personal message of thanks. The result is a gift that includes time spent building, followed by a display piece that keeps the company’s identity in view.

Project photos

DATA.BET Controller and Stand Kit, photograph of the physical custom brick model
DATA.BET Controller and Stand Kit, render of the custom brick model
DATA.BET Controller and Stand Kit, photograph of the physical custom brick model
DATA.BET Controller and Stand Kit, render of the custom brick model
DATA.BET Controller and Stand Kit, render of the custom brick model
DATA.BET Controller and Stand Kit, render of the custom brick model

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