Business projectCreated for Cursor

Cursor GPU Kit

Cursor, the AI coding software company, commissioned a GPU collector kit for builders, turning a familiar computing component into a hands-on expression of its brand.

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Cursor GPU Kit, studio presentation of the custom brick model
Client
Cursor
Client country
United States
Industry
Technology & SaaS
Project type
Small Kit
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet

The brief

Cursor’s software helps people build with code. For this project, the company chose a different kind of building experience: a collectible GPU model made from original LEGO® elements. The printed booklet calls it “For the Builders,” connecting the act of assembling the kit with the audience behind the brand. That idea gives a familiar computing component a clear role in the project.

We made the twin fans the focus of the design, with a layered card body and a separate display base. Cursor marks sit at the fan centers, while the name on the base keeps the connection visible once the build is finished. The component’s recognizable structure gives the kit a technical character suited to a developer’s workspace.

Custom printed bricks, a printed box and a step-by-step booklet complete the experience. The booklet presents the model as a limited-edition collectible, giving the project an identity of its own. For a company whose product lives on a screen, the result is a physical object that asks its audience to build in a different way.

Project photos

Cursor GPU Kit, render of the custom brick model
Cursor GPU Kit, render of the custom brick model
Cursor GPU Kit, render of the custom brick model
Cursor GPU Kit, render of the custom brick model
Cursor GPU Kit, render of the custom brick model

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