Business projectCreated for Cepheid

Cepheid Cartridge and Sportcar Kits

Custom builds for molecular diagnostics company Cepheid, pairing a product-inspired cartridge with a branded sports car to give its identity two distinct physical expressions.

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Cepheid Cartridge and Sportcar Kits, studio presentation of the custom brick models
Client
Cepheid
Industry
Healthcare & Lab
Project type
Mixed Project
Scope of work
  • Model design
  • Original LEGO® part sourcing

The brief

The same brand can tell its story through very different objects. For Cepheid, our work includes a model drawn from its diagnostics products and a separate sports car design. Together, they show how a brick kit can connect directly with a product or take a more playful approach to company identity.

The Cartridge build makes a familiar part of Cepheid's technology the focus of attention. The Sportcar carries the brand into a different setting, using a compact vehicle as its canvas. We built both from original LEGO® elements and kept the Cepheid identity visible, so each model has a clear connection to the client.

Presented together, the designs offer variety while keeping the company at the center. One rewards familiarity with the equipment, while the other invites recognition through a different shape and activity. Both become objects to assemble and retain, giving the brand a place on the desk and a presence that extends beyond printed communication.

Project photos

Cartridge, view of the custom brick model
Cartridge, view of the custom brick model
Cartridge, view of the custom brick model
Cartridge, view of the custom brick model
Cartridge, view of the custom brick model
Sportcar, view of the custom brick model
Sportcar, view of the custom brick model
Sportcar, view of the custom brick model

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