CBRE Industrial Property Building Kits

CBRE's commercial real estate work connects businesses with the places where they operate. We turned two industrial developments into three architectural kits, giving property marketing a physical format that people can build. Mid I-5 Industrial Park appears in two sizes, alongside SLC Global Logistics Center. The buildings themselves become the focus, with their identity carried from the property into the model.

The collection uses original LEGO® elements to interpret the architecture at different scales. The two Mid I-5 models offer different levels of detail around the same development, while SLC adds another logistics building to the collection. Property-specific graphics connect each miniature to its reference. Building the models offers a way to spend time with the architecture and follow how its parts fit together.

Custom boxes and printed instructions carry that identity through the whole kit. For SLC, the packaging includes CBRE's property marketing message, linking the building experience with the opportunity represented by the logistics center. Model and presentation work together as a tangible introduction to the development, with a recognizable building at the center of the commercial story.