Business projectCreated for BUCHI

BUCHI Laboratory Instrument Kits

BUCHI, a manufacturer of laboratory chromatography equipment, commissioned miniature instruments that turn its Sepiatec SFC-50 and Pure Excellence systems into branded building experiences.

BUCHI Laboratory Instrument Kits - studio presentation of the custom brick model
Client
BUCHI
Client country
United States
Industry
Healthcare & Lab
Project type
Mixed Project
Run size
100+ kits
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Logistics & delivery

Yeah the feedback was very positive. The new model looks great.

Michael Stewart, Chromatography Business Manager - US & Canada, BUCHI

The brief

Laboratory instruments have their own visual language. For BUCHI, we translated that identity into building kits based on the Sepiatec SFC-50 and Pure Excellence systems. Each project takes a specialist instrument out of its usual laboratory setting and gives people a different way to engage with the product.

The two designs retain their individual character. Sepiatec concentrates the machine’s identity in its compact housing and front windows. Pure Excellence uses its vessels, control panel, and transparent lower section to tell a different product story. Printed branding connects both builds to BUCHI while leaving the shape of each instrument to do much of the work.

The Sepiatec commission combined original LEGO® elements with custom printing and packaging. A later Pure Excellence design extended the relationship to another instrument, with positive feedback from BUCHI’s chromatography team during review. Across both projects, the idea is consistent: make specialized equipment approachable through an object people can build, examine, and keep close at hand.

Tell us what you want to create.

Send us the idea, how many kits you need and the date. Your inquiry will include this project's name, so we can use it as a starting point when we suggest a format.