Business projectCreated for Beazley

Beazley Bowler Bus Building Kit

Beazley’s Bowler Bus turned into a buildable campaign piece, giving the specialist insurer a distinctive way to bring its brand into events and everyday spaces.

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Beazley Bowler Bus Building Kit, front three-quarter render of the bus
Client
Beazley
Client country
United States
Year
2026
Industry
Financial Services
Project type
Small Kit
Run size
1,000+ kits
Pieces per kit
273
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing
  • Logistics & delivery

The brief

Beazley’s Bowler Bus is a brand asset with a personality of its own. We translated it into a building kit for the specialist insurer’s campaign, carrying that identity into a format people can take with them. The project included a batch prepared for the BIBA Conference in 2026. A recognizable campaign vehicle becomes the starting point for a hands-on connection with the brand.

The pink bus and bowler hat do the work of making the model unmistakably Beazley. Built with original LEGO® elements, the kit lets people spend time with that identity as they assemble it. The finished bus can then take its place on a desk, keeping the campaign’s visual language present beyond the event setting.

We prepared branded packaging and a printed booklet under the name Beazley Bowler Bus Building Kit. An initial order of 3,000 kits was followed by another 915 British bus kits. That repeat order shows how the same campaign idea can carry across further production, with the model, packaging and building experience working together as one branded piece.

Project photos

Beazley Bowler Bus Building Kit, the assembled model with the full-size Beazley bus behind it
Beazley Bowler Bus Building Kit, rear three-quarter render of the bus
Beazley Bowler Bus Building Kit, front render of the bus

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