Business projectCreated for Snyk

Snyk Dog Mascot Kit

Cybersecurity company Snyk's dog becomes a buildable brand character, giving its digital identity a playful physical presence that belongs on a desk.

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Snyk dog mascot model, studio cover
Client
Snyk
Industry
Cybersecurity & Security
Project type
Small Kit
Scope of work
  • Model design
  • Original LEGO® part sourcing

The brief

A cybersecurity brand can have a friendly face. For Snyk, that face is a dog with a personality of its own. We translated the mascot into a compact model made from original LEGO® elements, giving a familiar digital character a place in the physical world. The character itself carries the brand story.

The design keeps the dog's distinctive proportions and expression at the center of the build. Recognition matters here: someone familiar with Snyk should see the character first and the individual pieces second. Building it adds another way to get to know that identity, with the mascot gradually taking shape in your hands.

Once assembled, the dog becomes a small companion for a workspace. Its appeal comes from the connection between the company and its character, rather than a long explanation of security software. We gave that connection a physical form: a brand object with a clear identity, an approachable mood and a reason to stay within sight.

Project photos

Snyk dog mascot model, render of the model 1
Snyk dog mascot model, render of the model 2
Snyk dog mascot model, render of the model 3
Snyk dog mascot model, render of the model 4

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