Business projectCreated for Seaspan

Seaspan Container Ship Kit

Containership owner and operator Seaspan's vessel becomes a construction kit, giving its shipping business a recognizable model to build and keep close at hand.

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Seaspan container ship model, studio cover
Client
Seaspan
Client country
Canada
Industry
Marine & Logistics
Project type
Small Kit
Run size
500+ kits
Pieces per kit
425
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing

The brief

A container ship puts Seaspan's business into a single, recognizable form. We turned that subject into a compact construction kit, using original LEGO® elements to bring the scale of commercial shipping down to something that fits on a desk. The vessel gives the project a direct connection to what the company does.

The ship's profile and container deck carry that story through the build. Branded details connect the finished model to Seaspan, while the overall composition keeps the vessel readable as one object. Assembling it offers time to engage with a familiar part of the maritime world at a much more approachable scale.

A printed box and instruction booklet make the vessel the focus of the complete kit. The experience starts with a shipping company and ends with a ship the builder has put together personally. Once assembled, it can serve as a small maritime landmark on a shelf, keeping the company's core business in view without needing a long explanation.

Project photos

Seaspan container ship model, render of the model 1
Seaspan container ship model, render of the model 2
Seaspan container ship model, render of the model 3
Seaspan container ship model, render of the model 4

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