Business projectCreated for Panera Bread

Panera Bread Building Kit

A miniature bakery-cafe for Panera Bread, turning its Development Leadership Team's Building the Future message into a hands-on kit made with original LEGO® elements.

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Panera Bread Building Kit, studio composition based on original model renders
Client
Panera Bread
Client country
United States
Industry
Consumer Brands
Project type
Small Kit
Run size
100+ kits
Pieces per kit
197
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet
  • Kitting & packing

The brief

Building the future became something people could do with their hands. For Panera Bread, the bakery-cafe brand, we created a small restaurant kit around a message from its Development Leadership Team. The booklet invites the recipient to build the future one brick at a time, connecting the activity directly to the brand's own language.

We translated the restaurant into a compact model that feels like Panera at a glance. The green frontage and familiar signs do much of that work. The entrance, glazing and Drive Thru sign give it the character of a working bakery-cafe, while the small scale keeps the build approachable. The finished kit contains 197 original LEGO® elements.

The experience continues through a custom box and a printed booklet. Both carry the restaurant model and Panera's identity, with the team's message introducing the build. Custom-printed parts bring the signage into the model itself. Together, the kit and its presentation turn a place associated with everyday visits into a small piece of the brand to build and keep.

Project photos

Panera Bread Building Kit, Restaurante Panera a microescala, render of the model
Panera Bread Building Kit, Restaurante Panera a microescala, render of the model
Panera Bread Building Kit, Restaurante Panera a microescala, the custom box
Panera Bread Building Kit, Restaurante Panera a microescala, the custom box

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