Business projectCreated for Fortinet

Fortinet FortiAI Mascot Kit

Fortinet, a cybersecurity company, commissioned a buildable FortiAI mascot that gives its AI security identity a friendly physical form for people to assemble and keep.

Fortinet FortiAI Mascot Kit, studio presentation of the custom brick model
Client
Fortinet
Industry
Cybersecurity & Security
Project type
Small Kit
Run size
500+ kits
Scope of work
  • Model design
  • Original LEGO® part sourcing
  • UV-printed bricks
  • Printed packaging
  • Printed instruction booklet

The brief

AI security can be difficult to give a physical form. For Fortinet, we took a different route: a small character that people could build themselves. Working through Black Zebra, we turned the FortiAI mascot into a construction kit. The character gives the technology an approachable face while keeping a clear connection to the cybersecurity brand.

We built the rounded turquoise body from original LEGO® elements and made the white speech-bubble face part of the construction. The eyes and antennae carry the robot’s expression without requiring a complicated shape. Above it, transparent supports hold the Fortinet and FortiAI graphics like a thought bubble. That arrangement links the character to the subject it represents, while leaving the face at the center of the design.

We supplied printed bricks together with custom packaging and a printed instruction booklet. The finished kit is small enough to keep beside a screen, giving a digital brand an object someone has built with their own hands. It adds a character-led approach to Fortinet’s wider family of brick projects.

Tell us what you want to create.

Send us the idea, how many kits you need and the date. Your inquiry will include this project's name, so we can use it as a starting point when we suggest a format.